Who Farted
CHALLENGE
A WLCM Joy Labs project, Who Farted?! was conceived in the wake of the Russian invasion of Ukraine to bring a bit of levity to a dark time for our team and our toddlers. The Who Farted?! app seeks to engage, amuse, and raise money for children in need.
We wrote and designed these stories in-house, and implemented all the ambient sounds, buttons, and extras that keep kids curious and invite them to keep exploring. 100% of Who Farted?! profits are headed to charities that benefit kids.
SOLUTION
RESULTS
With stories read by Emmy Award-winning actors and comedians, WhoFarted?! offers engaging stories with the laugh-out-loud results we were hoping for — and 100% 5-star reviews.
Brought to life with the narration of an Emmy Award-winning cast of comedians and actors, including Mandy Patinkin, Rebecca Gayheart and Dan Bucatinsky, these rhyming stories aim to transport and thoroughly entertain.
With characters like a lactose intolerant seal, and with elements like spinning socks and farting aliens, we’ve sweat every detail to make your kiddo laugh out loud. Tap around and explore - we’ve hidden surprises everywhere!
100% of profits headed to charity
This app was built with the singular goal of creating joy, and to, in the process, raise money to support the health, safety, and wellbeing of children.
IOSANDROIDDIRECT-TO-CONSUMERLIFESTYLEJOY LABSCHILDRENFAMILIES
To unlock all worlds, you need a magical toots key! To get your very own, choose what you’d like to contribute to the following causes:
Ohmatdyt, the largest children’s hospital in Ukraine, to support their care for Ukrainian children impacted by the war
The National Resource Defense Council, to support their work to preserve environmental health and habitability for all of our children
Everytown, to support their advocacy for gun safety in American communities
Our Emmy Award-winning cast
Emily Arlook
Ahna O’Reilly
Michael Yurchak
Gillian Vigman
Brittany Ross
Eliot Glazer
Sasha Yurchak
Mandy Patinkin
Dan Bucatinsky
Rebecca Gayheart
Beck Bennett
Jessy Hodges
Kathryn Grody
Steve Lemme
The Story
Who Farted?! is a WLCM Joy Labs project built by us, an American-Ukrainian team that loves children, embraces potty humor, and wanted to build something light in a year that wasn’t. In the year before Russia’s invasion, we had four babies! Three of those babies became refugees in 2022, and with those tiny ones in tow, we built this app to make them laugh.
We launched Who Farted Feb 24, 2023, the one-year anniversary of Russia’s invasion, in order to - by virtue of triggering the giggles of toddlers worldwide - provide audible proof on that day that goodness exists, and through our collective donations, create more of it on their behalf.
Here’s to lightness, levity, and raising some money for kids!
Mobile App Category: Children, Books, Humor | Mobile App Platforms: iOS, Android, Tablet
What we delivered
DESIGN
Iterative design process informed by continuous (and very cute) user tests, including through preschool visits throughout California
Minimal, toddler-friendly animation that prioritized ease and fun
Developed custom style and illustrations
Designed, developed and implemented Lottie animations
Custom sound design, sourcing and editing
Silly, rhyming stories written by WLCM
MOBILE TECH STACK
React Native // framework
React Navigation // routing and navigation
Redux // state container
Lottie // renders animations
Lodash // utility library
OTHER
In-app purchases // payments
Firebase analytics // analytics
OneSignal // notifications
CORE FEATURES
Interactive landing page with animated characters and popping play button
Scroll vertically through colorful windows into thirteen stories and worlds
Autoplay readers with ability to turn readers on/off
Immersive background ambient sounds
Actions and sounds that trigger based on user interactions
Easy navigation between worlds
Parent lock to “About” page
Animated “toots key” to unlock all worlds, with ability to choose donation amount
