pumpspotting

Create the go-to community for breastfeeding moms – a safe, trustworthy, and invaluable platform to help them achieve their breastfeeding goals.

CHALLENGE

SOLUTION

A hub for breastfeeding support, both tactical and emotional, in the form of an active community of fellow moms; on-call experts; searchable articles and well-timed love notes from pumpspotting; beautiful progress visuals and celebrations; and a place to find, search and share places to nurse and pump on the go.

RESULTS

Pumpspotting was featured on AppleTV’s Planet of the Apps, named by Apple as a “Top 5 App for Motherhood,” and awarded the PepsiCo Business Services Prize. Vogue celebrated the app for leading “the new breastfeeding revolution.”

We began working with pumpspotting in 2015, when Amy came to us with her idea to help breastfeeding moms find, search and share the best places to nurse and pump, with connection at the heart of the product and a mission to help breastfeeding women feel less isolated and more supported.

We worked with our design partner, Joana Galvao, to create pumpspotting’s unforgettable logo, which we consider the perfect combination of heart and boob.

Android
Direct-to-consumer
IOS
Health & Wellbeing
Children
Families
Web Application
React Native

Amy and I were fast friends, and our creative partnership on pumpspotting has continued and grown into other avenues over the years. We were cast on Apple TV’s Planet of the Apps and pitched to Gwyneth Paltrow, Gary Vaynerchuk, Jessica Alba and Will.I.Am. After the show, we used the app as a jumping-off point for an on-the-ground movement.


With the help of supporters on Kickstarter, pumpspotting launched a cross-country tour in its 40-foot RV, The Breast Express, designing an in-person experience to extend the work of the app, and integrating them with each other.

pumpspotting competed in the MassChallenge startup competition in 2018, where it was recognized as a Top 26 startup and won the PepsiCo Business Services Prize.

Apple named pumpspotting a “top 5 app for motherhood” and vogue says it is leading “the new breastfeeding revolution”.

App Design | Direct-to-Consumer and Enterprise Apps; Social Media Apps; Health & Wellbeing Apps | iOS and Android | React Native App Development

What we delivered

DESIGN

  • Created easy-to-use, delightful and on-brand user experience for parent on-boarding, community feed, sharing and rating places to nurse and pump, content feed

  • Additional features unlocked by corporate clients, including private community feed, company-specific content feed, company-specific pumpspots with check-ins and check-in inspiration cards, notes of encouragement and support delivered at key times relative to mom’s return to work

  • UX/UI design for mobile apps on iOS and Android

  • Continuous iteration and design of new features

MOBILE TECH STACK

  • react native // framework

  • react native firebase // deep links

  • react navigation // navigation

  • pendo, flurry // analytics

  • redux // storage

  • redux-persist // local storage

  • moment // date processing

  • code push // update app

  • iap // payment lib

  • onesignal // push notifications

  • reanimated 2 // animations

DEVELOPMENT

  • Iterative, agile development process with focus on fast releases to bring solutions and new features live for customers as quickly as possible

  • Team of two developers focusing on mobile front- and backend

  • Dedicated project manager and quality assurance (QA) specialist

  • Continuous iteration and development of new features

BACKEND TECH STACK

  • MongoDB + Mongoose //data storage & processing

  • JS In-app-purchase //billing

  • Nest.js //Framework

  • AWS s3 // photos storage

  • Swagger

  • moment.js // lib for working with dates

FRONTEND TECH STACK

  • Angular 9 //Framework

  • rxjs //stream processing

  • ngx // store

  • moment.js // lib for working with dates

  • quill // text editor

CORE FEATURES

  • On-boarding and profile creation; personalize to mom’s situation, e.g. mom of multiples, military mom, working, exclusively pumping, etc.

  • Separate verification process for employees of corporate clients

  • Community feed: post with text and/or photo, reply, send hearts

  • Private community feed for employees

  • Content feed: blogs personalized to mom’s situation with ability to search, filter, bookmark, like, comment, reply to comments, like comments

  • Private content feed for employees delivered at key times relative to mom’s first day back to work

  • Notifications with deep links

  • Pumpspots feed where mom can post locations for nursing and pumping outside of the home + rate from 1-3 happy babies, comment and give location hints (e.g. Terminal 2, across from Gate B24)

  • Private pumpspots feed for places to pump or nurse within the workplace + ability to check in at pumpspots, see who’s there in real time, and get encouragement at each pumping session

  • Encouragements feed of kind notes from pumpspotting delivered to mom at key moments in her nursing and/or pumping journey with notifications

  • WLCM is excellent at project management — they feel like part of our team.

    We communicate very easily with them via Slack, Zoom, or email, and they’re very responsive. Moreover, they’re very forthcoming and transparent about the budget, scope, and sprints.

    Working with them, I always feel that I have access to both the project’s information and WLCM’s team members because they’re always ready to answer questions. Additionally, their work is always on time and well executed. Whenever something veers course, they’re very good at communicating those challenges and keeping us abreast of any changes so that we don’t get any surprises.

    - AMY VANHAREN
    CEO, pumpspotting

  • WLCM is very good at communicating, and they have a great sense of intuition

    We always come to them with big ideas of what we need and where we want to go, and their team is wonderfully helpful at shaping those ideas, finetuning them, and bringing them to life. Ours is a real partnership, which I really love because it is great to have a partner who is capable of shaping the project and following through.

    - AMY VANHAREN
    CEO, pumpspotting

  • I felt that my vision was in excellent hands and the finished product far exceeded my expectations. I cannot say enough about both the quality of work and the quality of character you’ll find with WLCM.

    WLCM is an exceptional app development partner, and I do mean partner; they go above and beyond at every stage of the process, from ideation to design to development to launch. Lindsey treated my app as she would her own from day one. She gave me honest, open feedback during the building period that was instrumental in making key decisions for a seamless user experience.

    She and her team worked tirelessly throughout the development process, and my app was so beautifully designed and well executed that our issues on launch day were practically zero. She guided me through the app world with ease and never failed to answer my questions as I learned.

    WLCM was always very responsive, endlessly enthusiastic and supportive, and the loveliest group of people to work with on top of it. I felt that my vision was in excellent hands and the finished product far exceeded my expectations. I cannot say enough about both the quality of work and the quality of character you'll find with this team.

    - AMY VANHAREN
    CEO, pumpspotting

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