2022 was a rough year following a few rough years. COVID happened, my died passed unexpectedly while I was six month’s pregnant, and Russia invaded Ukraine, where WLCM’s team was based. A lot of things shifted, chief among them my worldview, and not for the better. I started getting scared.

WLCM was named #50 on the Fast 100, the SF Business Times' list of the fastest growing private companies in SF. The timing of these awards (this and Inc.'s equivalent list, to which we were named in March of this year) is interesting for us, because it's happening as virtually our entire team becomes refugees.

Brella is reimagining childcare in every dimension: from its gorgeous physical spaces to its fully-flexible booking process. Meeting the needs of modern parents in a way no other childcare centers are and innovating in a crucial industry that hasn’t been reconsidered virtually since its inception, this recognition is well-deserved.

Amy and pumpspotting were featured in Google’s #WeArePlay campaign, a book and website that features the stories and founders behind best-in-class mobile apps on the Google Play platform.

Last month, the WLCM team was all together in Lviv, Ukraine. Among other activities, we went to the Craft Beer and Vinyl Festival. I tried not to think too much about how much my dad would have loved that festival, and apparently my team could read my mind, because Lilia and Sergey presented me with a beer there I knew...

I am often asked for a “rough estimate” of how much apps will cost to build. Here are some basic categories that can help you plan and understand what level of investment your project will require.

I hope the following four categories will help you determine the size of your project, the estimated cost, and the level of professionals you may want to hire to assist you.

Designing apps is about more than functionality. It’s about capturing the spirit and aesthetics of a company as well.

Find out how we took inspiration from Brella’s modern space to create an app that is truly in harmony with the Brella experience.

I’ve re-launched under a new name, with a new site, wlcm.studio. We’re now WLCM (pronounced “Welcome”), a rearrangement of the original initials with an additional “m”.

I also had a baby in the interim, and this re-brand feels a bit like a re-emergence at the same time, or at least an excuse for one.