The Journal

Lindsey Witmer Collins Lindsey Witmer Collins

Finding The Merciful Middle Of Social Media

I am the mother of two young children, and I don't like being the bad guy.

At the same time, my 6-year-old has already expressed the desire for a phone, and for Roblox, a social media onramp for the youngest. I’m not looking forward to these sorts of requests growing in urgency.

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Lindsey Witmer Collins Lindsey Witmer Collins

The Importance of Smallness

When it comes to social media platforms and product design in general, less really is more.

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Lindsey Witmer Collins Lindsey Witmer Collins

Thinking About AI and Your Product

Many founders and business leaders out there feel deeply that they should be using AI in their products and workflows… but they don’t know how or where.

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Lindsey Witmer Collins Lindsey Witmer Collins

How AI Learns

Learning is what makes AI so powerful — and so dangerous. When we understand how AI learns, we can train it more effectively.

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Lindsey Witmer Collins Lindsey Witmer Collins

The Case For Radical Simplicity

If your app does eight things, you should be making eight apps. I’m telling you, embrace radical simplicity.

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Lindsey Witmer Collins Lindsey Witmer Collins

Leave Your Fingerprints on the Product

Best practices are helpful, but they’re not set in stone. Between the boundaries of best practices, there’s plenty of room to be creative and weird.

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Lindsey Witmer Collins Lindsey Witmer Collins

Going Viral — The Right Way

Let’s talk about going viral — what it is, what it should be, and how it all comes down to the user experience.

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Lindsey Witmer Collins Lindsey Witmer Collins

Dodging the Technical Debt Trap

When you choose to build your app fast over building it right, technical debt is the price you pay — and it'll come back to haunt you.

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Lindsey Witmer Collins Lindsey Witmer Collins

QA: What It Is & Why You Need It

QA teams are the unsung heroes of the development cycle — and an absolute must when choosing an app development partner.

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Lindsey Witmer Collins Lindsey Witmer Collins

Do you really need that data?

Apps ask for so much information before users even see what they’re getting. The data you request must make sense in the context of the experience the app provides.

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Lindsey Witmer Collins Lindsey Witmer Collins

What is Web3, and does it matter?

Now that the NFT fad is mostly over, can we talk about Web3 for real? I, for one, am very excited about it, especially in light of the total game-changer that is AI.

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Lindsey Witmer Collins Lindsey Witmer Collins

Rethinking the Paywall

Let’s face it, the market is not used to paying for apps. We’ll talk about the possibilities of paywalls, and how to build an app worth buying in the first place.

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Creativity, Reflections Lindsey Witmer Collins Creativity, Reflections Lindsey Witmer Collins

Don’t look down.

2022 was a rough year following a few rough years. COVID happened, my died passed unexpectedly while I was six month’s pregnant, and Russia invaded Ukraine, where WLCM’s team was based. A lot of things shifted, chief among them my worldview, and not for the better. I started getting scared.

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Reflections Lindsey Witmer Collins Reflections Lindsey Witmer Collins

"It Didn't Go Well"

My five-year-old son is at summer camp on the beach. On the first week, the kids took swim tests to determine if they needed to wear a swim vest in the water. My son came out on the side of... swim vest. The next week, he asked the counselors if he could try again.

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Media, Team Lindsey Witmer Collins Media, Team Lindsey Witmer Collins

WLCM Featured on the front page of Inc.com

After Russia invaded Ukraine on February 24, 2022, Lindsey Witmer Collins knew she had to act fast: All but two of her employees lived in the country, the majority working from an office in the western city of Lviv. A few weeks later, many of WLCM's employees got to work again, relishing a sense of normalcy, she told Inc. in March 2022. But it wasn't business as usual, in any sense. Here, she shares what happened in the months that followed.

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Lindsey Witmer Collins Lindsey Witmer Collins

WLCM Named to Inc.’s 2022 Best in Business List

3rd annual list recognizes 241 private companies putting purpose ahead of profit. WLCM has been named to the Inc. 2022 Best in Business list in the Software Development category. Inc.’s Best in Business Awards honor companies that have made an extraordinary impact in their fields and on society

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