Goomi Group
We built a platform that makes it easy for companies to design and manage custom wellness programs with just a few clicks. Employers can survey staff, get personalized class and teacher recommendations, schedule sessions, and access ready-made content like newsletters and blog posts each month. The platform also tracks engagement and offers flexible payment options, making wellness programming effortless and impactful.
About the project
What we’ve done
UX/UI Design
Web and Mobile Development
Project Management
Quality Assurance
From Vision to Reality
Great products don’t happen by chance. Through research, strategy, and design, we shape raw ideas into seamless experiences that make an impact.
Challenge
Corporate wellness programming provider, The Goomi Group, needed a custom solution to simplify the entire program lifecycle. Their platform needed to coordinate several heavy-duty functions and integrate with insurance brokers.
Solution
The final product enables orgs to easily offer a custom program of wellness classes and workshops based on feedback from employee surveys and other business-specific factors.
Results
The admin and broker/ carrier apps help minimize the administrative burden of offering wellness programming so that Goomi’s clients can offer a full calendar of custom wellness support to their employees - with very little effort.
Design
One of our key challenges was helping users find and commit to live wellness classes that seamlessly fit into their daily routines. We solved this by building an intuitive filtering system for duration, type,
and instructor—paired with a calendar-based attendance flow. Smart reminders ensure users never miss a class, enhancing engagement and accountability.
With hundreds of fitness videos, organizing and surfacing relevant on-demand content became a core UX challenge. To tackle this, we introduced multi-dimensional filtering, curated collections, and unlockable content tiers.
This gave users control and clarity while encouraging deeper exploration and subscription upgrades.
We needed a lightweight yet effective way for users to stay motivated by tracking their participation. Our solution was a simplified activity calendar view showing upcoming and completed sessions.
This visual feedback loop reinforces consistency while making the wellness journey feel structured and rewarding.
Our second challenge was designing an experience that would keep instructors reliably informed and prepared—without overwhelming them. We created a focused weekly activity screen that surfaces only the most relevant upcoming classes, with a clear CTA to join.
A multi-channel notification system (push, SMS, email) ensures instructors never miss a class or update. Profile and settings management allow for easy control over bio, preferences, and communication settings—all in one place.
Key features like class discovery, instructor dashboards, profile management, and calendar activity tracking were all reimagined for desktop interactions. The result is a unified experience across mobile and web that feels native on both platforms, empowering users and instructors to engage with wellness content wherever they are.
Our last goal is translating the mobile experience into a responsive, browser-friendly interface introduced its own set of design challenges. We needed to maintain the same intuitive flow while optimizing for larger screens and varied user contexts—whether at a desk or on the go.
Project Roadmap
Design
Development
Ongoing Maintenance
A platform for HR professionals and insurance brokers to design and deliver custom corporate wellness programming.
It’s possible that all of our portfolio is just a series of love notes to and from our clients, and I’ll own that. This one won’t be any different. We love working with Mika; I always look forward to our calls.
Mika founded Goomi Group, which provides corporate wellness programming to companies like Sony Playstation and Bank of America, and through insurance brokers including Aetna and Cigna. Goomi has a national network of vetted professionals who provide a gamut of wellness classes and programming. Through this network, Goomi provides custom solutions for its clients.
Custom enterprise software
Custom web application
Integration Enterprise
Productivity and development
CMS and CRM integrations
What we delivered
From Vision to Reality: We Bring Ideas to Life with Precision, Innovation, and Excellence.
Design
Designed easy-to-use and on-brand user experience for the sign-up, login, and reset password process, booking flow, content, stats, and users management, as well as profile, credits, coupons, and subscription management
UX/UI design for the sign-up form for Clients, Brokers, and Carriers on web
UX/UI design for Administrative, Client, and Broker/Carrier apps for web
Continuous iteration and design of new features
Development
Iterative, agile development process with a focus on fast releases to bring solutions and new features live for customers as quickly as possible
Team of two developers focusing on the web front- and backend
Dedicated Quality Assurance (QA) Specialist
Dedicated Project Manager
Continuous iteration and development of new features
Tech Stack
Frontend
Angular // framework
NgRx // store
RxJs // stream processing
Angular Calendar // event scheduling
Angular Material, CDK, Ngx // UI components
Lodash // utility library
Moment & Moment timezone // date processing & manipulation
Cropper JS // picture processing
Swiper JS // swipe-based navigation
IMask // input masking
Stripe // payments
Backend
MongoDB (+ Mongoose) // mongoose - ODM
Stripe // payments
Nest.js
Redis (Caching)
AWS s3 (Storage)
Swagger
Mobile
React Native // cross-platform mobile framework
React // UI library
Redux // state management
React Query // data fetching and caching
Angular Material, CDK, Ngx // UI components
Lodash // utility library
Moment.js // date processing & manipulation
React Native Branch // deep linking
Core Features
Sign-Up form: Data verification and safe storage, custom billing system, discount code, free trial capabilities, email verification, and web optimization
Admin App: Manage all administrative functions of the platform, including active/pending/expired members’ accounts, applying trial periods, coupons, and credits, managing users’ events and bookings, wellness offerings, content library, and promotion coupons; real-time content management; up-to-date stats overview and management; personalization of platform members’ events and content recommendations for each month and their real-time updates
Client App: booking classes; viewing and managing personal bookings; viewing events and content recommendations for each month; inviting Brokers/Carriers to join personal Company; viewing personal engagement and on-demand stats; access to downloadable PDFs and personal WordPress profile; viewing, searching, and filtering Wellness Offerings; sending surveys and viewing surveys’ results; viewing, searching, and filtering Content Library pulled from WordPress; email communications from Goomi Group Platform; viewing, editing and updating personal profile details, including: General information, Password, Company details, Personal received/sent invitations, Credits balance, Subscription plan details, Payment methods, Payment history
Sign-Up form: Broker/Carrier App: Adding clients and invitations management; management of clients’ details; booking classes for clients and managing their bookings; viewing events and content recommendations for each month for clients; viewing and searching each client’s engagement and on-demand stats; access to downloadable PDFs and personal WordPress profile; viewing, searching, filtering, and sharing wellness offerings with clients; sending surveys and viewing surveys’ results per each client; viewing, searching, filtering, and sharing with clients Content Library pulled from WordPress; email communications from Goomi Group Platform; viewing, editing and updating personal profile details, including: general information, password, personal received/sent invitations, credits balance, subscription plan details, payment methods, payment history verification and safe storage, custom billing system, discount code, free trial capabilities, email verification, and web optimization
Data security: Utilization of security best practices for server and database
Custom integration with Monday.com flexible customizable work management software
Custom integration with SurveyMonkey online survey software
Custom integration with WordPress content management system
WLCM’s communication and UI/UX skills have been impressive
Mika Leah, Founder and CEO, Goomi Group
Lindsey is very analytical, and she has a great ability to take a concept and visually organize it into specific boxes so that it makes sense. As an entrepreneur, I have a lot of all-over-the-place ideas, and Lindsey is very good at streamlining those ideas and putting them together in a concrete way. Every client we’ve presented our platform to has been very impressed with it. They love the design, visuals, and simplicity of use, and we’re already generated some pre-sales.